Brooks, R. (2010). The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy. New York: Entrepreneur Press.
Roger L Brooks, the Vice President of Loyalty Marketing for VCMG, published the The Power Of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy in 2010. The loyalty strategist Roger lets readers understand what the importance of loyalty in business is, and know how to take their business relationship with customers to the next level. He shows them how to build a successful customer loyalty strategy by 10 essential steps. The information is very useful. Hopefully it will support for my research paper.
This looks like a book that should be easy enough to understand.
ReplyDeleteAfter reading the book, could you share with me some tips to build a customer loyalty strategy successfully?
ReplyDelete